Your Instagram bio is an opportunity to make an impactful first impression — and since it only takes people a few seconds to decide how they feel about you, it’s important to knock your bio out of the park! Let’s talk about 6 wedding pros with great Instagram bios and what you can learn from them to create your own awesome bio.
INSTAGRAM BIO BASICS
According to the Instagram experts at Later, research shows that people form a solid impression of you within the first seven seconds. As wedding pros, your potential clients are researching even before they are officially engaged, so they are experts in assessing content and moving along.
For this reason, you want your Instagram bio to get to the heart of who you are and what you do — in a way that is authentic to you.
Here are a few basics that every Instagram bio should include —
- Your business name, be sure to include your location — and a searchable keyword related to your industry.
- List your services, skills, and/or areas of expertise. (Remember, that Instagram is going more searchable like Google, so be sure to have words that your clients may be looking for.) Are you available worldwide? Are you a local business? These are the things to include. Make sure you answer the most important questions someone would have about you.
- Make sure to include a link or the linkin.bio feature to give your profile visitors a place to go next. (Don’t leave them hanging.)
- Be sure to include your contact preferences and information. (If you don’t want DMs, make that clear. Let people know how they can best reach you.)
- Consider making it more engaging and easy to read with emojis that help direct people to specific information.
Once you’ve created your Instagram bio using this guide, be sure to have someone read over it. You’d be surprised at what can get lost in the mix. This is called the curse of knowledge and it’s when you know what you’re talking about, so you skip basic details that your customers don’t know yet.
If you’re looking for a deeper dive on this topic, we recommend checking out this resource from Later.
6 Wedding Pros with Great Instagram Bios — and What You Can Learn From Them
Now that we’ve covered the basics, let’s see those tips in action with samples from a few wedding pros.
What’s great about this Instagram bio is how they have expressed who they are, where they are located, and what their vibe is — not to mention given a few hashtags to branded hashtags to see more work.
This Australia-based wedding stationer is a great example of keeping things personable, yet informative. She nails two very important elements including — where her services are available and how to get in touch with her. Even simple emojis with a heart or the down arrow are clear without being too much if you don’t love emojis.
Don’t forget to let people know where you’ve been featured or published. It’s great to be a published vendor, but it’s just as important to share that in your bio. Allie’s Baking Boutique also does a fine job of keeping it simple, and clear with their location and how to contact them.
Location is super important because Instagram searches often look up a location vs. a service alone, so you don’t want to miss out on that.
Your Instagram bio doesn’t have to be static — in fact, it shouldn’t be. Keep it fresh by adding relevant content such as a contest like Brides of North Texas does in their bio.
Do you have a time-sensitive contest, event, sale, etc.? Don’t overlook adding that to your bio as well. Just be sure that you keep it up-to-date and take that information down when that event is over.
Business doesn’t have to be bland when it comes to your Instagram bio. Roots Floral Design is clear about their service, location, and their call-to-action, but they use whimsical language to do it which resonates with their followers.
This wedding vendor nails relevant keywords! Claire Pettibone specializes in wedding dresses and accessories — and she lets you know a few of her top-performing search words. Lace gowns and embroidered veils are high-performing search terms for this vendor and she includes that in her bio.
Bonus, she fits in her branded hashtag and most valuable link.
PRO-TIPS FOR YOUR INSTAGRAM BIO
Remember, that this isn’t a one-time thing – your bio can and should be ever-evolving – so here are a few tips to get you started on the right track:
- Keep your Instagram bio current. (Avoid outdated information or broken links)
- Let a friend or colleague read it and give you feedback.
- Put effort into your keyword research. See what people are looking for in your part of the wedding industry. (Don’t keyword-stuff, though. People can tell when content is disingenuous.)
- Don’t be afraid to try new things to see what works.
Written by Corrie McGee