6 Designers Reimagining Bridesmaid Dresses

Bridesmaid dresses have come a long way in the last few decades — and we feel they are currently at their zenith! Bride tribes stuck purchasing an overly expensive dress in a hideous color that they won’t ever wear again is a thing of the past. Modern bridesmaid dresses can be uniquely stylish without feeling boring or frumpy. Today, we’re getting to know 6 of the designers reimagining the bridesmaid dress.

The trends for bridesmaid dresses are as diverse as the styles of weddings themselves, but these are the most popular elements you’ll be seeing in more weddings.

The top design trends you’ll be seeing in 2021 —

  • Velvet Gowns
  • Stylish Pantsuits
  • Jumpsuits
  • Cowlneck
  • Midi Length
  • Empire Waste
  • Luxe and Feminine Fabrics
  • Two-Piece Combinations (Example: a sweater with tulle skirts)

Top color trends you’ll be seeing in 2021 —

  • Jewel Tones
  • Floral and Watercolor Patterns
  • Rust and Terracotta
  • Blushed and Earthtone Neutrals
  • Black
  • White/Ivory

While these are set to be more popular for weddings in 2021, the biggest trend is how couples are following their own path and creating a unique style that fits their wedding.

With more and more small weddings and many at home or in other intimate locations, bridesmaid fashion will likely see another big shift in the next year to be more like cocktail dresses or even casual dinner party wear. More laid-back combinations like sweaters paired with skirts will become more popular.


We’re loving all the bridesmaid dress inspiration we’re seeing for 2021 and beyond. From affordable bridesmaid dresses to floral bridesmaid dresses, we’ve got it all here! These 6 designers reimagining the bridesmaid dress have created something that will appeal to every style of bride tribe.

1. Isabella Longginou

Floral and watercolor pattern dresses are one of the hottest trends in fashion for 2021 — and we love to see creative brides letting their girls shine in unique styles.

Isabella Longginou is an Australian designer that creates bespoke women’s wear, so it’s no wonder that a growing number of brides are using her to add some stylish cheer to their bridesmaid outfits. Frankly, we don’t even need a wedding to want to wear her creations! (Check her out on Instagram for all her feminine floral designs.)

2. Whimsy and Row

Post-pandemic fashion, in general, is seeing a shift to pieces with multiple uses, comfortable design, and responsibly made.

This particular dress — The Lola — is Whimsy and Row’s popular wrap dress that is showing up as a bridesmaid dress in modern weddings. Its adjustable bodice and flattering fabric make this an amazing style on nearly any body types.

3. TH & TH

TH&TH stands for To Have and To Hold. This British-based brand was started by three female best friends and is known for shaking up the conventional image of the bridesmaid ensemble with their affordable, yet luxurious products. Their primary aim is to reignite the art of dressing up for life’s biggest moments and boy do they ever!

Their signature aesthetic is soft and feminine dresses with styles for every body type that will have bridesmaids feeling truly one-of-a-kind. Whether brides want to mix-and-match or keep everyone looking the same, this company can build to suit.

Even if you’re not a bridesmaid, their Instagram will have you wanting one of their dreamy dresses.

4. Leah Noel Design

Leah Noel is an eco-conscious designer, based in Louisville, Kentucky, who creates handmade to order clothing. The reason she makes this list is primarily because of her most popular piece — the Maria Jumpsuit. It’s made of 100% Tencel and has a beautiful, silky drape. She describes it this way — “It’s your mom’s old prom dress, revamped.”

This jumpsuit also comes in bridal styles as well —

In addition to the Maria Jumpsuit, she has a Clementine Wrap Dress that looks as stunning as it is cozy. This micro-designer and handmade source is a growing trend for brides and their bridesmaids looking to support small business and choose eco-friendly selections.

5. Leave Her Wilder

Leave Her Wilder specializes in bridesmaid and resort wear. For the more free-spirited bridal party, this company has the perfect casually luxe gowns, wrap dresses, and jumpsuits

This bohemian collection is the brain-child of two best friends who met while working in the bridal industry in New Zealand. Their goal is to create pieces that accentuate and romanticize the female form and bring options with natural fibers and vibrant colors.

6. Baltic Born Clothing

Baltic Born Clothing is brand started by three sisters with the one goal of helping women feel empowered, confident, and beautiful in every stage of life!

They are great at providing on-trend designs in a on-point colors that help bridesmaids be unique while also current. If you’re not sure what is in fashion right now, visit their Instagram because it’s basically their feed.

Long, drapey dresses in velvet and chiffon or floral patterns, etc. They have it all, including bump-friendly and holiday-centric categories to choose from.

Want more trend-centric content? Check out the Top 5 Wedding Backdrop Trends for 2021.


Written by Corrie McGee
Photo by Love My Dress